BMW Confirms Major Monterey Car Week 2026 Showcase
BMW has confirmed a major presence at Monterey Car Week 2026 with a four-day program focused on performance, luxury, design, and motorsport heritage.
BMW will present new concept vehicles, celebrate four decades of the BMW M3, and unveil the next chapter of its collaboration with fashion brand Kith.
BMW M Concept Neue Klasse Makes Its North American Debut
The biggest attraction will be the North American debut of the BMW M Concept Neue Klasse, an all-electric performance concept that previews the future direction of BMW M.
BMW says the concept introduces M-specific Neue Klasse technology, advanced vehicle control systems, and a four-electric-motor setup aimed at delivering next-generation high-performance driving.
Vision BMW ALPINA Brings Modern Luxury Design
BMW will also showcase the Vision BMW ALPINA for the first time in North America. The design study combines ALPINA’s traditional focus on comfort, refinement, and effortless performance with a modern luxury design language.
Premium materials, crystal controls, and handcrafted details highlight the concept’s upscale character.
BMW Celebrates 40 Years of the M3
To mark 40 years of the BMW M3, BMW will display landmark road and racing models at Legends of the Autobahn and the Rolex Monterey Motorsports Reunion.
Historic M3 race cars from multiple generations will also participate in track demonstrations at Laguna Seca, highlighting the model’s racing heritage.
A New Chapter for “Kith for BMW”
Another key highlight is the new “Kith for BMW” chapter. BMW and Kith founder Ronnie Fieg will host an invitation-only discussion that introduces bespoke BMW automobiles along with a new collection of clothing and accessories inspired by the brand’s heritage.
Pebble Beach Finale
The event will conclude at the Pebble Beach Concours d’Elegance, where both concept vehicles will appear on the Concept Lawn.
BMW says the two studies represent its future vision for electrified performance, luxury, innovation, and emotionally engaging design.
Final Take
Through concept debuts, motorsport celebrations, luxury design studies, and lifestyle collaborations, BMW is positioning Monterey Car Week 2026 as a showcase for the brand’s next era. The program brings together electrified performance, craftsmanship, heritage, and contemporary culture in a single premium automotive experience.